White Dog Press | Promotional Products & Apparel | Fall River, MA

The Power of Perceived Value

Oct 30

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

Branding 101: Let’s Talk Logos

Aug 18

Your logo is one of the most valuable tools your business has. You'll find your logo on your website, business cards, social media, signs, uniforms, packaging, and promotional items. Often, it'...

Giving Back: The Importance of Corporate Social Responsibility

May 29

Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...

5 Ways to Boost Employee Morale

Apr 8

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...

5 Invaluable Marketing Books to Help Grow Your Brand

Mar 31

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

6 Helpful Tips to Address Unhappy Customers

Mar 24

It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...

What’s Up With Unboxing Videos? The Trend You Must Try

Oct 4, 2025

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

6 Things You're Missing Out on by Not Using Promotional Products

Sep 4, 2025

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...